Nancy Lough (Educational Psychology, Leadership, and Higher Education), director of the Intercollegiate and Professional Sport Management program and co-director of the Sport Innovation Institute was featured by CNN on a story discussing equal pay at the U.S. Open. This year marks 50 years of equal pay at the US Open, which serves as an example for other sport organizations to follow.
From the story:
“The value that women’s sport offers by marketing them effectively and efficiently, they do have a broader reach. These atheltes are influencers, and as influencers they have huge followings, those following are more loyal, and really, that’s what the brands want. But I also see change in the attitude in the the mindset of the women who are competing today. They simply won’t accept less than.”
