Minkyo Lee (Educational Psychology, Leadership, and Higher Education), who recently joined the Intercollegiate and Professional Sport Management program as an assistant professor, received the Emerging Scholar in Sport Marketing Award at the 2023 American Marketing Association Summer Academic Conference in San Francisco, California, in early August. The award recognizes a scholar in the early stage of their career who has significantly contributed to the scientific study of sport and/or sponsorship-linked marketing. Eligible candidates may include Ph.D. candidates and faculty members who are not yet tenured.
The American Marketing Association is one of the largest marketing associations in the world, serving more than 45,000 members in 92 countries since its establishment in 1937. The AMA has 19 special interest groups (SIGs). As one of the 19 SIGs, Sports and Sponsorship-Linked Marketing aims to expand the knowledge base in the field of sports and event marketing.
