The Las Vegas Sun featured UNLV Director of Sports Management Dr. Nancy Lough in their March Madness article.
From the article:
“March Madness basketball is in the DNA of Las Vegas,” said Nancy Lough, Director of Sports Management at UNLV Sport Innovation Institute. “Everyone has known for decades that this is a major destination during the month of March for fans of college basketball, and now it’s a destination for fans of women’s college basketball, as well.”
No other city can compete with Las Vegas and its number of hotel rooms, entertainment offerings and so on, Lough said, when it comes to giving visitors a “phenomenal” March Madness experience. And even as sports betting becomes increasingly legal elsewhere, she said, other places just don’t have sportsbooks in the same volume or of the same quality as Las Vegas. Those here allow bettors to watch multiple games at once, she said, and experience them socially with others.
