MarketWatch featured UNLV Vice President of Economic Development Bo Bernhard in an article covering the Las Vegas “fun economy”.
From the story:
“We are at the intersection of a massively intertwined fun economy of tourism, sports and entertainment,” Bo Bernhard, vice president of economic development at the University of Nevada, Las Vegas, said in an interview.
That convergence, he said, adds up to a staggering $13.7 trillion — equivalent to 14% of the global economy, roughly nine times the size of Big Pharma and nearly five times the size of the global automobile industry. The size of the global sports economy mushroomed to $2.65 trillion in 2023 from $2.3 trillion in 2019.
Bernhard, a former Division I athlete in baseball and soccer at Harvard University, is on the front lines of a flourishing sports-innovation movement emanating from UNLV that is radically remaking how athletes train — and how consumers experience events.
